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You see, every one of us only has 24 hours in a day. (More like 12 hours if we’re being realistic) If our time is spent:

Doing product research
Creating an information product
Writing a sales letter
Creating sales letter graphics (i.e. header graphic, footer graphic, eBook graphic)
Creating website content
and so on and so forth…

… our productivity would be extremely limited. I could easily spend several months doing the tasks mentioned above, if I were to do them all myself… and I’m an experienced marketer. On top of that, the end result wouldn’t be close to the quality it could be if I “leveraged the work of others” to help me create an amazing product.

Think about it. If you’re not a good copywriter, why would you slave over writing your own web copy to sell your product?

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